SHANI Jewelry was formed from SHANI Collection with a full rebrand—strategy, visual identity, and tone of voice—crafted to reflect a modern, refined point of view. I built an end-to-end photo and video library and led creative direction across social, digital, paid, and product development, handling everything from concepting and shooting to design and execution to create a cohesive brand ecosystem.
Results
- A fully modernized luxury brand identity aligned with the founder’s vision
- A robust, multi-platform content library built for storytelling and performance
- A cohesive brand world spanning social, digital, paid, and product experience
- A scalable creative foundation supporting future launches and category expansion
Role : Brand Strategy, Concept Development, Creative Direction, Content Social Strategy
.gif)
.gif)
