To reinvigorate Perdue with cultural relevance, we created a first-of-its-kind product: Beer Can Chicken Beer — an innovation designed to blur the line between brand experience, product development, and marketing. Instead of another campaign, we launched a fully functional product that solved a real cooking need and tapped into a cultural ritual beloved by grillers.
Results
- A syndicated CNN launch that instantly positioned Perdue at the center of food culture
- 673 earned placements, including CNN, Food & Wine, Thrillist, and People
- 3B+ impressions and sustained conversation without traditional media spend
- Recognition across top industry shows: The One Show, Webby Awards, PRWeek U.S., and WARC
Role : Creative Direction, Brand Strategy, Brand Innovation, Product Development, Web Development, Influencer
