Grasshopper Preschool Prep was created as an early-learning brand built to make preschool readiness simple and hands-on. We developed a suite of OT-informed learning kits, a modern parent-friendly identity, and the full content and packaging system. The brand launched across Barnes & Noble, DTC, and specialty retailers, supported by targeted press, educational storytelling, and a Toy Fair presence where I promoted the brand to buyers and industry media.
Results
- Successfully acquired by Lovevery in 2020 as part of their early-learning expansion
- National coverage including Fox News, CNN, Parents, Parenting, Care.com, Cool Mom Picks, and SheKnows
- Featured in top lists such as Care.com’s “28 Best Games for Preschoolers”
- Strong editorial pickup highlighting Grasshopper as a fun, research-backed way to learn
- A cohesive brand and product ecosystem built to scale across retail, DTC, and partnerships
Role : Creative Direction, Brand Strategy, Product Development, Media Outreach, Brand Growth
