As part of Betty Crocker’s “Every Betty” rebrand, we modernized the brand’s digital presence—refreshing its visual identity, shaping an inclusive tone of voice, and creating trend-driven content that rebuilt cultural relevance. Under this umbrella, we launched BettyLab, an initiative that turned kitchens into at-home science labs to spark early STEM curiosity. We developed the full experience across web, social, partnerships, and educational content to connect brand purpose with everyday family life.
Results
- 82K+ engagements on a single birthday post and 66K organic site visits—80% from new visitors
- BettyLab drove 53% of site traffic through organic search during launch
- Millions of impressions across social and press
- Strong national editorial coverage highlighting the STEM-focused initiative
- Increased trust and engagement across Betty Crocker’s refreshed social ecosystem
Role : Creative Direction, Brand Strategy, Concept Development, Brand Design, Social Strategy
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