For the holidays, we created Craig Nog—Elijah Craig Egg Nog made exclusively for Craig’s. With DIY cocktail kits, limited-edition bottles, and a playful gifting program for anyone named Craig, we built a low-budget, fast-turnaround campaign that delivered big-brand energy. The work blended product creation, social storytelling, and cultural humor to make Craig Nog a seasonal standout.
Results
- ~1B earned and social impressions
- Strong holiday buzz that far outperformed spend
- Influencer partnerships that extended reach and drove rapid social pickup
- Limited-edition bottles and DIY kits that quickly sold through
- Established Craig Nog as a recurring holiday favorite
Role : Creative Direction, Brand Strategy, Concept Development, Influencer, Package Design
