When Good Start was ready to launch, we built the brand from the ground up—developing a refreshed look and feel, crafting the digital campaign, and creating a robust photo + video library that spotlighted real parents and real-life baby moments. From brand strategy and messaging frameworks to creative direction and execution, I steered the work from insight through to final output.
Results
- A confident, cohesive brand launch that stood out in a crowded baby-food/formula category
- A full visual and narrative ecosystem that gave parents something fresh and trustworthy to rally around
- Developed Good Start’s Amazon presence, including enhanced PDP visuals, optimized product storytelling, and launch-ready assets to support conversion
- A scalable brand foundation built to support future product and channel expansion
Role : Creative Direction, Brand Strategy, Performance Marketing
