To relaunch Pearson+ for a Gen Z audience, we built “This Is You Learning,” a brand platform that reframed Pearson+ from an e-textbook utility into a personalized digital learning experience. We refreshed the brand’s identity, created five OLVs showing how the platform adapts to different learning styles, produced a full product tutorial, and activated TikTok/Instagram creators to drive credibility and reach.
Results
- A modernized, student-first brand identity that differentiated Pearson+ in a crowded ed-tech landscape
- Influencer partnerships and OLV content that boosted awareness and drove platform adoption
- A cohesive relaunch ecosystem connecting brand storytelling to product usage
- Two Effie Awards, validating measurable marketing and business impact
Role : Concept Development, Creative Direction, Brand Strategy, Brand Innovation, Influencer
