SHANI Jewelry was reimagined from the ground up. We began with a full rebrand—strategy, visual identity, and tone of voice—built to reflect the brand’s modern, refined point of view. From there, a complete photo and video library was developed to support storytelling across platforms.
Creative direction and execution extended across every touchpoint: social, digital, paid, and product development. Everything from the media plan to the smallest visual detail was handled hands-on—startegy, concepting, shooting, design, and overseeing the full creative ecosystem.
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