Elijah Craig Bourbon: Craig Nog

When Elijah Craig needed a quick, headline-grabbing idea for the holidays, we delivered Craig Nog—Elijah Craig Egg Nog made exclusively for Craig’s. The campaign featured make-your-own Craig Nog kits and limited-edition pre-made bottles, available only during the holiday season.

We leaned into the name, gifting Craig Nog to anyone named Craig (and their friends), creating buzz and a personal connection. This low-budget, fast-turnaround project exceeded expectations, generating explosive results and solidifying Craig Nog as a holiday favorite.

859.6M earned and social impressions and counting