We created “This is You Learning,” a Pearson+ campaign showing college students how the platform customizes learning. With five OLVs, a fresh look and feel, and TikTok/Instagram partnerships, the campaign delivered.
And the results? Two Effies to prove it wasn’t just smart, it worked.
ART DIRECTION: Aliza Roth COPYWRITING: Kyle Nutter CDs: Perle Arteta & Gretchen Menter AGENCY: VML RECOGNITION: Effie USA: Seasonal Marketing Services Effie USA: Direct to Consumer categories
