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Pearson+
We created “This is You Learning,” a Pearson+ campaign showing college students how the platform customizes learning. With five OLVs, a fresh look and feel, and TikTok/Instagram partnerships, the campaign delivered.
And the results? Two Effies to prove it wasn’t just smart, it worked.
A post shared by Joey and Steven (@areyoukiddingtv_)

ART DIRECTION: Aliza Roth
COPYWRITING: Kyle Nutter
CDs: Perle Arteta & Gretchen Menter
AGENCY: VML

RECOGNITION:
Effie USA:
Seasonal Marketing Services
Effie USA: Direct to Consumer categories

other relevant stuff
Beer Can Chicken BeerPearson+The BettyLabSHANI Jewelry Craig NogMiss AmericaBetty CrockerGood Start Baby FormulaDell GamingChantixMike & Al's Pizzaxxxxxxx
Oh, and I write books... just for fun, so don’t get too excited. You can peek at one here: